CODE jumped at the opportunity to work with legendary local restaurant chain PRIMI on a new, but still recognisable, brand aesthetic. Collaboration was the watchword from the get-go, with our team working closely with PRIMI’S in-house marketing team as well as external suppliers in a cohesive way.

The challenge was to use design to bring back the life and vibe the restaurants were once known for, and we offered aesthetic guidance and consultation on various aspects of this process.